The
Ask

Find a creative way for Standard Bank to recruit the most talented grads for their Graduate Programme.

How We
Did It

We flipped the interview process on its head and gave graduates the unexpected opportunity to interview themselves through some custom-creative technology that brought them face-to-face with themselves and asked: “Why would you bank on you?”.

The
Result

  • 450 students interviewed in 5 locations across South Africa
  • 2 000 graduate sign-ups in the first month alone
  • 10 000 students interacted with the activation
  • 10% growth in Facebook likes over the period

I-INTERVIEW