The
Ask

As one of the official drinks sponsors of the L’Ormarins Queen’s Plate Event, SKYY Vodka needed to break through and stand out by doing something truly different.

How We
Did It

The first-ever SKYY Vodka Neon Night Ride: a never-seen-before night race, featuring horses streaking around the track in blazing neon lights matched to each of SKYY’s variants.

The
Result

  • A truly breakthrough activation
  • Over 120 000 views and 576 engagements on SKYY’s social media platforms

NIGHT RIDE