The
Ask

Promote trial and purchase of Red Heart Rum Spiced by encouraging consumers to ‘Try it Spiced’ through an integrated campaign combining social media, digital and experiential marketing.

How We
Did It

An integrated campaign that harnessed the power of influencers to drive participation and positive brand association. We teamed up with 5FM’s Roger Goode and some local celebs, and encouraged friends to nominate buddies who were stuck in the same old routine to Flip the Script and win once-in-a-lifetime experiences.

The
Result

47% increase in sales over the duration of the campaign

FLIP THE SCRIPT