The
Ask

Create a truly innovative national campaign highlighting Metropolitan’s outstanding claims and service record, whilst making claims relatable and understandable to consumers.

How We
Did It

In a first-of-its-kind campaign, we embraced “retail” thinking, ignored category and convention, and placed our messaging where we believed it would have the greatest impact: on traditional in-aisle point of sale in aisle.

The
Result

  • 416 Pick n Pay stores across 8 regions in South Africa housed our point of sale elements
  • 164% Return on Investment on Media Value
  • 48 697 380 Total Store Visits during the campaign

CLAIMS