The
Ask

Introduce Lipton Ice Tea’s mocktail range to the target market and bring the hashtag #howrefreshing to life through an engaging activation.

How We
Did It

A digitally-driven activation that prompted people to trigger a tweet-activated raining dance floor at a popular (and hot) outdoor summer festival. When consumers tweeted #howrefreshing, we made it rain! This was supported by wide-scale sampling of the new Lipton Ice Tea range.

The
Result

  • Over 12 000 samples distributed
  • 7 000+ of the target market reached
  • #howrefreshing trended on Twitter
  • R1.1 million social media impressions

HOW REFRESHING