The
Ask

Change the mass market perception of Hi-Tec being an old, Afrikaans, ‘veldskoen’ brand.

How We
Did It

An in-store activation that seamlessly linked retail and social channels. We used the new Hi-Tec brand campaign as well as a strategically-planned store opening in Maponya Mall to encourage our audience to experience their very own ‘SuperNatural’.

Making use of Facebook’s augmented reality features, consumers experienced geo-targeted digital advertising through a bot that would engage and send prizes and discounts for redemption at the new store, leading to an increase in brand love and sales.

The
Result

  • 30% increase in store sales
  • 80 000+ people reached
  • Over 300 new customers driven directly in-store

LIVE SUPERNATURAL