The
Ask

Build brand affinity with millennials and land the global #heretocreate.

How We
Did It

A crowdsourcing digital campaign that saw our influencers perform their most sweat-busting and creative workouts - and challenging millennials to do the same. The incentive? We delivered a pair of shoes to an underprivileged child for every expression online.

The
Result

  • Mentions grew over 100% during the month-long campaign
  • Positive sentiment towards adidasza saw a 31% increase over the course of the campaign
  • 1 297 unique authors
  • R9 639 520.00 ad-value equivalent

#HERETOCREATE